The aim of the study was to evaluate strawberry cultivars for mass weight of fruit in different conditions and storage periods. The experimental design was randomized blocks in a factorial of eight strawberry cultivars (Festival, Campinas, Toyonoka, Dover, Oso Grande and Camarosa, Diamond and Aromas), five periods of storage (0, 3, 6, 9, 12) and two storage conditions (cold storage and ambient temperature) in three replications. The fruits of the Toyonoka and Campinas cultivars lost more mass; in environmental conditions they can be stored up to six days while in cold storage up to 12 days.