The article analyzes visitor management techniques as a way to develop sustainable tourism in protected areas. Visitor management is an important tool in recreational and protected areas, as increasing use levels can negatively impact the quality of recreational experience as well as natural resources. To meet the requirements of both nature and visitors, a prudent and careful management is necessary. In order to manage protected areas within acceptable ecological and social carrying capacities, tourism planners need to monitor visitor numbers, leisure activities and behaviour and understand expectations and motivations.