Globalisation, the demographic changes and the evolution of transportation are decisive factors for the rapid evolution of the tourism industry in Europe. Approximately 2 million travel agencies have almost 4% of the European workforce total employed, this representing 8 million work places. Although Europe is the most visited region in the world, the number of tourists records a lower rate than the world average. Due to the appearance of the new tourist destination, of the global competition, the Commission has planned a proposal that should improve, together with all the interested factors, the competitiveness of the tourism industry. Due to the fact that more and more tourists see Europe as the only destination, the Commission has launched a new web portal as well, "Visit Europe", in order to promote the destinations of the European Union.