The aim of the study was to assess bull semen fertility parameters using the classical techniques of sperm quality evaluation (density, motility, viability, and morphology, evaluated by light microscopy, in addition to concentration, evaluated via the hemocytometer and microspermatocrit), as well as advanced techniques, like computer assisted sperm analysis (CASA) and flow cytometry. Results obtained for classical techniques were comparable to those obtained by automated methods, without significant differences between parameters. The classical methods were inexpensive but required more time and attention, while the operator’s experience was a key element for accurate assessment of sperm parameters. The advanced techniques were fast and objective, but required expensive equipment and dedicated personnel, with proper training in the field. Therefore, classical techniques are suitable for clinics where occasional evaluation of bulls’ fertility parameters is performed, while the advanced methods should be implemented in semen companies, as well as in fertility clinics and research laboratories.