This paper introduces a general understanding of local wisdom that may strengthen social identity to sustain social integrity in a plural society. Local wisdom may become a buzzword in modern societies where social and cultural diversity challenges the existence of society as a whole. West Sumatra Province deals with kind of social development where people from different ethnic groups background in Indonesia have already settled among local people in the provice. The Minangkabau, as people of origin and already enjoyed their majority, cannot avoid the pluralistic social interactions taking place in their own home land. Is this current social development sensitive? How local wisdom may play a role of avoiding social sensistivity?.