Operant Behavioral Economics for E-mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli

Operant Behavioral Economics for E-mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli

Sigurdsson, V.
managerial and decision economics 2016 Vol. 37 pp. 337-344
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sigurdsson2016operantmanagerial

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