Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event

Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event

Yazıcı, T.
european sport management quarterly 2017 Vol. 17 pp. 171-192
312
yazici2017examiningeuropean

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17545
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10.1080/16184742.2016.1247903
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