In this paper, will be examined the potential of television regarding the representation of food and taste. The analysis focuses on a particular TV show, Très très bon, a weekend program broadcast on the channel Paris Première. Since the success of many TV programs has already shown that cooking and television can go together, it is interesting to try to understand the terms of staging which are very specific to Très très bon. For this purpose, the apparatus behind this TV program will be analysed in order to understand how the TV show seduces the viewer for whom any form of tasting remains technically impossible.