Broiler chickens have been selected for their rapid growth rate as well as for high carcass yields, with particular regard to the breast, and reared in intensive systems at high stocking density ranging from 30 to 40 kg live weight/m2. These conditions lead to a worsening of the welfare status of birds. In Europe a specific directive for the protection of broiler chickens has been recently approved whereas in Italy there is not yet any regulation. The EU directive lays down minimum rules for the protection of chickens kept for meat production and gives indications on management practices with particular focus on stocking density, light regimen and air quality, training and guidance for people dealing with chickens, as well as monitoring plans for holding and slaughterhouse. In this review the rearing factors influencing the welfare conditions of birds are described and detailed information on the effects of stocking density, light regimen, litter characteristic and air quality (ammonia, carbon dioxide, humidity, dust) are provided. Moreover, the main health implications of poor welfare conditions of the birds, such as contact dermatitis, metabolic, skeletal and muscular disorders are considered. The behavioural repertoire, including scratching, dust bathing, ground pecking, wing flapping, locomotor activity, along with factors that might impair these aspects, are discussed. Lastly, farm animal welfare assessment through physiological and behavioural indicators is described with particular emphasis on the “Unitary Welfare Index,” a tool that considers a wide range of indicators, including productive traits, in order to audit and compare the welfare status of chickens kept in different farms.