This paper analyzes the emergence of different styles of farming, resulting from an incomplete process of modernization in the rural zone of Canguçu, located in the east of state of Rio Grande do Sul. It also to intend expose the directions and unfolds of the emerging style of green agriculture family from its origins, and key characteristics over time. It was identified that the farmer's decision, whether conventional or traditional, to another system production, based on “green” management, can follow different starting points, but also can show links to different periods of movement expansion, then called "alternative".