Stabilization and further development of agricultural production in the industrially developed regions is considered as a basis for preservation of rural settlements. For various reasons (difficult environment conditions, price disparity, organization factors, etc.) the produce of local agricultural producers is less competitive which leads to their losing of share at the food market and, primarily, the one of dairy products. In view of this, the present study considers feasibility of developing the regional target-oriented program for competitive recovery of produce using competitive advantages available in the agricultural sector of the region.