Institute of Field and Vegetable Crops in Novi Sad started a large-scale seed production of its wheat cultivars in1971. This activity was done in cooperation with a large number of seed companies from the former Yugoslavia and later on from Serbia. A total volume of production of all seed categories for the period from 1971 to 2010 was 3,790,712 tons. On average for this period, the annual production of certified seed was 94,768 t. The largest amount of seed of Novi Sad wheat cultivars was placed on the market in 1982 - 168,248 t (excluding exports). In the former Yugoslavia, Novi Sad wheat cultivars took from 30 to 65% of the total wheat market share. In the new Yugoslavia, Serbia and Montenegro, and finally in Serbia, the market share of Novi Sad cultivars ranged from 80 to 97%. The most popular and bestselling Novi Sad wheat cultivars were: Sava, Partizanka, Novi Sad Early 2 and 1, Balkan, Jugoslavija, Lasta, Evropa, Evropa 90, Pobeda, Novi Sad Early 5 and Renesansa.