The effectiveness of e-learning depends on technological support, institutional culture, staff development and students' receptivity and learning behaviours. The relationship of e-learning culture and the issues of cross-cultural delivery is important when learners expect online interactivity. Positive learning outcomes and academic achievement are not linked only to online course communication. Students' learning behaviours also play a role in the overall success of e-learning implementation. Successful online delivery requires shifts, both in understanding and in behaviours, for the change in pedagogical curriculum development. This article proposes a research framework to investigate the current e-learning diffusion in construction-related programmes in UK's higher education and the effect of organizational (and/or national) culture on students' learning behaviours and e-learning effectiveness. DOI: 10.3763/aedm.2009.0109 Source: Architectural Engineering and Design Management, Volume 6, Number 2, 2010 , pp. 91-102(12)