Studies of social appropriation of science and technology (SAS&T) in Colombia identify a deficit model of the relationship between science and public, characterized by a hierarchical and unidirectional communication. They show, also, the feminization of the practices of traditional mediators, such as science and technology museums (or interactive centers) and science fairs, among others. This means that such practices are read at the service of a hegemonic and androcentric idea of science and technology (S&T). However, these studies have fallen short in the analysis of the conditions under which this deficit model occurs. This article discusses a specific activity: publishers producing materials, through the case of the booklet Las maticas de mi huerta from The Botanic Garden Jose Celestino Mutis and the Department of Environment, and proposes methodological reflections for thedeconstruction of the deficit model from a feminist perspective.