An appropriate human resources strategycan be the necessary competitive advantage that acompany must have on the emerging markets in particular.This paper aims to underline themanagers’ implication on the employees’ performance, what strategies are used to retain them, whatinfluences theirperformance, how this contributes to company’s growth and development. These areimportant aspects, being part of the continuous improvement plans on the emerging markets. Morestudies have treated this topic and its relevance to the economic literature, trying to provide moreexplanations for the variance of employees’ performance and its results within different types oforganizations. This study used the semi-conducted in-depth interview method, among 13 managersfrom Bucharest, having three tested and confirmed hypotheses. It was confirmed that there arevarious factors that influence employees’ performance and factors that prevent employees from beingperformant. The employees’ performance significantly contributes to the growth of the company.This study has mainly managerial implications, as it emphasizes the role of the human capital to thesuccess of the company. The study is valuable through the emerging character of our country and theneed of efficient strategies that could provide competitive advantage.