Periodic email prompts to re-use an internet-delivered computer-tailored lifestyle program: influence of prompt content and timing

Periodic email prompts to re-use an internet-delivered computer-tailored lifestyle program: influence of prompt content and timing

Schneider F;de Vries H;Candel M;van de Kar A;van Osch L;;
Journal of medical Internet research 2013 Vol. 15 pp. -
329
f2013journalperiodic

Abstract

The key findings suggest that boosting revisits to a CT program benefits most from relatively short prompt timing. Furthermore, a preview of new website content may be added to a standard prompt to further increase its effectiveness in persuading people to log in to the program.

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