Experience is Key: Examining the Relative Importance of Factors Influencing Individuals’ Water Conservation
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Experience is Key: Examining the Relative Importance of Factors Influencing Individuals’ Water Conservation

Holland, Derrick;Janét, Kristina;Landrum, Asheley;
water 2019 Vol. 11 pp. 1870-
146
holland2019experiencewater

Abstract

Conservation of our global natural resources is one of the most pressing concerns facing our international society. One of these crucial resources is water. The current study sought to understand how individual factors such as experience with water scarcity, message framing, and ideology can impact perceptions, attitudes, and behaviors related to water conservation. Through the utilization of an online experiment, the current findings suggest that higher levels of experience with water scarcity predict more concern, more positive credibility perceptions of water conservation messages, and a higher likelihood of conserving water in the future. Message framing, specifically gain frames, predicted more concern and more positive perceptions of message credibility, and ideology only predicted perceptions of message credibility. Implications for global communities, resource managers, and policy decision-makers are discussed.

Keywords

environmental effects of industries and plants renewable energy sources environmental sciences history of scholarship and learning. the humanities social sciences (general) water supply for domestic and industrial purposes social sciences architecture sociology (general) aesthetics of cities. city planning and beautifying communication. mass media hydraulic engineering bibliography. library science. information resources marketing. distribution of products advertising auxiliary sciences of history

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