While both Polish mainstream and right-wing movement inherit aggressive homophobic discourses, gay mayors and even anti-homophobic Neo-Nazis seem to be evidence for a German paradise of (homo-)sexuality. The essay traces homophobic discourses in the imagery of the right-wing and the mainstream in post-'communist' Poland and compares them to the seemingly tolerant mainstream culture in Germany. The difference seems to be clear: in Poland homosexuality has become the ticket which stands for all the fears which are present in a rapidly changing (catholic) society; homosexuality in Germany is a commodity sold like everything else in capitalism - and has thus created space for sexual self-expression beyond heterosexism. Obviously, it's not that easy: homosexuality sells, but homophobia does, too. Besides other problems, the comparison highlights the danger of mistaking current capitalist cultural production for a emancipatory situation where multiple identities really could evolve without limits - may the latter be created by physical or epistemological violence or the coercions of the free market.