Beauty and big business: gender, race and civilizational decline in French beauty pageants, 1920–37

Beauty and big business: gender, race and civilizational decline in French beauty pageants, 1920–37

Velmet, Aro;
french history 2014 Vol. 28 pp. 66-91
128
aro2014frenchbeauty

Abstract

Abstract. In 1920, journalist Maurice de Waleffe started the first modern French beauty pageant, La Plus Belle Femme de France, which in the following two deca

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