The Relationship Between Technology Adoption and the Business Performance of Night Market Vendors in Tagum City

Technology adoption is increasingly essential for improving the performance of informal businesses, particularly those operated by night market vendors who face limited resources, skills, and market access. This study investigated how technology adoption (independent variable) relates to the business performance (dependent variable) of night market vendors in Tagum City, Davao del Norte. The objectives were to establish the level of technology adoption, gauge business performance, and examine the relationship between these two constructs. A quantitative descriptive-correlational research design was utilized. Data were gathered from a sample of n = 213 registered night market vendors using a validated, ethically approved questionnaire. Data analysis involved descriptive statistics, ANOVA, and Pearson’s r. The findings indicated that vendors adopted technology at a high rate overall (M = 3.43), specifically in terms of perceived usefulness (M = 3.45) and user acceptance (M = 3.70), while perceived ease of use was moderate (M = 3.15). Business performance was also rated high (M = 3.52), with market competitiveness (M = 3.57) prevailing over sales volume (M = 3.46). Furthermore, a strong and statistically significant positive correlation was established between technology adoption and business performance (r = 0.690, p = 0.00). The coefficient of determination indicated that technology adoption accounts for R² = 47.6% of the variance in business performance. The study concludes that technology adoption is a vital correlate of business performance among informal micro-enterprises. It recommends targeted digital skills training, localized e-payment orientations, and institutional infrastructure support from local government units to bridge remaining usability gaps.