Abstract
In the aviation sector, finding an ideal job requires more than just effort; it requires dedication, connections, and effective branding. Aviation is not just about glamour and prestige—behind it are years of sacrifice, experience, and hard work. In the Philippines, fresh graduates significantly contribute to the rising unemployment rate, and aviation graduates are also affected. To help address this issue, the researchers aim to assess the use of LinkedIn for employment opportunities for aviation graduates at Indiana Aerospace University. A quantitative research design was employed to gather and analyze data on the relationship between LinkedIn and its provision of global reach, Digital Branding, and Upskilling Programs to aviation graduates. The researchers created a questionnaire, distributed through Google Forms, to 100 respondents from Indiana Aerospace University's aviation graduates from the Hiraya, Meraki, and Astra batches, using purposive sampling. The data were collated using a 5-point Likert scale. The results gathered were analyzed using weighted mean interpretation and frequency ranking. Results show that LinkedIn enhances global reach by making profiles visible to international recruiters and expanding job opportunities beyond local areas. Respondents believe it reflects their professional identity and boosts online visibility. All agreed that LinkedIn helps them find training, apply new skills, and track learning progress. However, common issues include poor profile optimization, inconsistent branding, outdated tools, and irrelevant course content. Thus, the study indicates that LinkedIn can provide better employment opportunities, as it enables expansion of global reach, digital branding, and upskilling programs.
