Abstract
This action research explored the experiences of first-year Bachelor of Science in Information Technology (BSIT) students regarding their engagement and attitudes towards a blended Probability and Statistics class at a state university in the Western Visayas region, Philippines. The intervention involved STATReels, a series of 4-minute instructional videos designed to address the abstract nature of the subject by presenting complex information in manageable, visually and audibly rich segments, guided by Mayer's Multimedia Learning and Sweller's Cognitive Load theories. Adopting a qualitative methodology, the study utilized a purposive sample of six BSIT students demonstrating low initial engagement. Data was gathered through observation notes, in-depth interview transcripts, and student reflective journals. Thematic Analysis (Braun & Clarke, 2006) was employed to identify recurring patterns. Findings indicate that STATReels supported student engagement and fostered positive attitudes by offering clear visual examples, enabling self-paced learning, and making abstract concepts more tangible and accessible. This contributed to increased interest and motivation, enhanced conceptual understanding, and greater accessibility of learning materials. The intervention also helped foster confidence and alleviate anxiety. The study concludes that integrating such multimedia tools can address learning challenges in abstract subjects, potentially leading to improved student outcomes, motivation, and positive attitudes in blended higher education settings.
