Abstract
This study investigates the delivery performance of e-commerce export transactions in China’s merchandising and manufacturing industries for the year 2022, encompassing data from 195,717 merchandising and 59,809 manufacturing enterprises. It evaluates how critical factors such as internet penetration, workforce size, number of practitioners, digital infrastructure, and the Human Capital Index influence delivery efficiency. Employing a comparative quantitative design, the study utilizes ANOVA and t-tests to assess significant differences across enterprise profiles. Results reveal that enterprises with robust digital infrastructure and highly skilled labor consistently outperform counterparts in delivery metrics. Notably, manufacturing firms exhibit a marginal advantage in operational efficiency, likely due to sector-specific digital strategies and resource allocation. The findings emphasize the vital role of digital transformation and human capital development in enhancing China’s e-commerce export competitiveness. This research contributes to the discourse on cross-border trade logistics by offering evidence-based insights for policymakers and industry stakeholders aiming to optimize supply chain integration and delivery reliability in the digital era.
