Abstract
This study aims to provide a comprehensive overview of Micro, Small, and Medium Enterprises (MSMEs) in Davao de Oro by employing descriptive quantitative research. The focus is on demographics and operational characteristics. Twelve registered MSMEs from five municipalities were included using convenience sampling. Our analysis revealed a dynamic entrepreneurial landscape among respondents aged 26-30 years old, with a significant presence of female entrepreneurs. Maragusan and New Bataan emerged as central hubs, reflecting diverse geographical distribution. The duration of operations indicated a mix of newer and established enterprises, and a substantial portion of surveyed businesses operated with moderate monthly expenses. Perceptions regarding the impact of lockdown measures were consistent, with a significant proportion of respondents perceiving severe negative effects, particularly at Level 5. This study underscores the challenges faced by MSMEs due to the COVID-19 pandemic, emphasizing the need for tailored policies to support diverse business needs. Policymakers are urged to leverage these insights for evidence-based interventions, considering the urgency of addressing economic repercussions and promoting resilient recovery in Davao de Oro. Suggested strategies include financial assistance, business continuity programs, and capacity-building initiatives to alleviate hardships and foster economic recovery post-COVID-19.
