Abstract
The study focused on assessing the impact of online shopping addiction among the students of Illana Bay Integrated Computer College, Inc. Online shopping addiction is a rapidly growing phenomenon. Excessive or uncontrollable buying over the internet can be defined as online shopping addiction. This addictive situation directly affects consumers and causes several negative impacts. It refers to the inability to take an individual’s online shopping urges under control and has attracted a great deal of research interest over the last decade, given the prevalence of internet technologies and the advent of data-driven marketing strategies in e-commerce. The current study sought to examine the determining factors that can potentially result in online shopping addiction among the students of Illana Bay Integrated Computer College, Inc. One of the various forms of technology used to make life easier is online shopping. Reasons for which one might prefer online shopping over real-life shopping include such factors as ease of search, lower prices, a variety of goods, time saved, and ease of use, entertainment, promotions, and impulsive behaviors in the shopper.
