Keyword Connections

celebrity endorsement

Journals

1

1 Data in brief

Research Groups

0

No Research Group Connected

Bibliographies

3

1 Data on customer perceptions on the role of celebrity endorsement on brand preference.

2 o endosso por celebridade e a gestão da imagem da marca: evidências empíricas a partir do estudo da marca ipanema gisele bündchen

3 When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing