Keyword Connections

brand association

Journals

1

1 Data in brief

Research Groups

0

No Research Group Connected

Bibliographies

4

1 Data on customer perceptions on the role of celebrity endorsement on brand preference.

2 memahami ekuitas merek perguruan tinggi: penelitian empiris pada stie surakarta, jawa tengah, indonesia

3 Measuring brand association strength with EEG: A single-trial N400 ERP study.

4 Impact of Brand Association on Brand Equity with Specific Focus on Advergames in India