Cite This Article

The Effect of Short Video Advertising on Purchase Intentions

Wenfeng Niu; Gynnyn Gumban — Psychology and Education: A Multidisciplinary Journal (2025)

APA APA 7th

Niu, W., & Gumban, G. (2025). The Effect of Short Video Advertising on Purchase Intentions. Psychology and Education: A Multidisciplinary Journal, 49(8), 1093-1098. https://doi.org/10.70838/pemj.490810

MLA MLA 9th

Niu, Wenfeng, and Gynnyn Gumban. "The Effect of Short Video Advertising on Purchase Intentions." Psychology and Education: A Multidisciplinary Journal, vol. 49, no. 8, 2025, pp. 1093-1098. DOI: 10.70838/pemj.490810.

CHI Chicago

Niu, Wenfeng, and Gynnyn Gumban. "The Effect of Short Video Advertising on Purchase Intentions." Psychology and Education: A Multidisciplinary Journal 49, no. 8 (2025): 1093-1098. https://doi.org/10.70838/pemj.490810.

HAR Harvard

Niu, W. & Gumban, G. (2025) 'The Effect of Short Video Advertising on Purchase Intentions', Psychology and Education: A Multidisciplinary Journal, 49(8), pp. 1093-1098. doi: 10.70838/pemj.490810.

IEEE IEEE

W. Niu, and G. Gumban, "The Effect of Short Video Advertising on Purchase Intentions," Psychology and Education: A Multidisciplinary Journal, vol. 49, no. 8, pp. 1093-1098, 2025. doi: 10.70838/pemj.490810.

VAN Vancouver

Niu W, Gumban G. The Effect of Short Video Advertising on Purchase Intentions. Psychology and Education: A Multidisciplinary Journal. 2025;49(8):1093-1098. doi: 10.70838/pemj.490810.

BIB BibTeX

@article{wenfeng2025,
  title     = {The Effect of Short Video Advertising on Purchase Intentions},
  author    = {Wenfeng Niu and Gynnyn Gumban},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {49},
  number    = {8},
  pages     = {1093-1098},
  year      = {2025},
  doi       = {10.70838/pemj.490810},
}