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Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility

Carl Daniel Ganal; Khristine Marie Concepcion — Psychology and Education: A Multidisciplinary Journal (2025)

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APA APA 7th

Ganal, C. D., & Concepcion, K. M. (2025). Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility. Psychology and Education: A Multidisciplinary Journal, 32(4), 423-439. https://doi.org/10.5281/zenodo.14897839

MLA MLA 9th

Ganal, Carl Daniel, and Khristine Marie Concepcion. "Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility." Psychology and Education: A Multidisciplinary Journal, vol. 32, no. 4, 2025, pp. 423-439. DOI: 10.5281/zenodo.14897839.

CHI Chicago

Ganal, Carl Daniel, and Khristine Marie Concepcion. "Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility." Psychology and Education: A Multidisciplinary Journal 32, no. 4 (2025): 423-439. https://doi.org/10.5281/zenodo.14897839.

HAR Harvard

Ganal, C. D. & Concepcion, K. M. (2025) 'Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility', Psychology and Education: A Multidisciplinary Journal, 32(4), pp. 423-439. doi: 10.5281/zenodo.14897839.

IEEE IEEE

C. D. Ganal, and K. M. Concepcion, "Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility," Psychology and Education: A Multidisciplinary Journal, vol. 32, no. 4, pp. 423-439, 2025. doi: 10.5281/zenodo.14897839.

VAN Vancouver

Ganal CD, Concepcion KM. Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility. Psychology and Education: A Multidisciplinary Journal. 2025;32(4):423-439. doi: 10.5281/zenodo.14897839.

BIB BibTeX

@article{carl2025,
  title     = {Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility},
  author    = {Carl Daniel Ganal and Khristine Marie Concepcion},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {32},
  number    = {4},
  pages     = {423-439},
  year      = {2025},
  doi       = {10.5281/zenodo.14897839},
}