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Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna

Bianca Lucasan; Carlo Emil Manabo; Ma. Angela Pecana; Jerbert Larcada; Dianalyn Castillo — Psychology and Education: A Multidisciplinary Journal (2024)

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APA APA 7th

Lucasan, B., Manabo, C. E., Pecana, M. A., Larcada, J., & Castillo, D. (2024). Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna. Psychology and Education: A Multidisciplinary Journal, 26(8), 889-903. https://doi.org/10.5281/zenodo.13952217

MLA MLA 9th

Lucasan, Bianca, et al.. "Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna." Psychology and Education: A Multidisciplinary Journal, vol. 26, no. 8, 2024, pp. 889-903. DOI: 10.5281/zenodo.13952217.

CHI Chicago

Lucasan, Bianca, Carlo Emil Manabo, Ma. Angela Pecana, Jerbert Larcada, and Dianalyn Castillo. "Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna." Psychology and Education: A Multidisciplinary Journal 26, no. 8 (2024): 889-903. https://doi.org/10.5281/zenodo.13952217.

HAR Harvard

Lucasan, B., Manabo, C. E., Pecana, M. A., Larcada, J. & Castillo, D. (2024) 'Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna', Psychology and Education: A Multidisciplinary Journal, 26(8), pp. 889-903. doi: 10.5281/zenodo.13952217.

IEEE IEEE

B. Lucasan, C. E. Manabo, M. A. Pecana, J. Larcada, and D. Castillo, "Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna," Psychology and Education: A Multidisciplinary Journal, vol. 26, no. 8, pp. 889-903, 2024. doi: 10.5281/zenodo.13952217.

VAN Vancouver

Lucasan B, Manabo CE, Pecana MA, Larcada J, Castillo D. Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Biñan City, Laguna. Psychology and Education: A Multidisciplinary Journal. 2024;26(8):889-903. doi: 10.5281/zenodo.13952217.

BIB BibTeX

@article{bianca2024,
  title     = {Exploring TikTok Influencer Attributes and eWOM in Shaping Customer Trust: A Study on Skincare Products Among Young Adults in Bi&ntilde;an City, Laguna},
  author    = {Bianca Lucasan and Carlo Emil Manabo and Ma. Angela Pecana and Jerbert Larcada and Dianalyn Castillo},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {26},
  number    = {8},
  pages     = {889-903},
  year      = {2024},
  doi       = {10.5281/zenodo.13952217},
}