{"authors":["Wenfeng Niu","Gynnyn Gumban"],"doi":"10.70838/pemj.490810","id":6793,"issue":8,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"licence":"CC BY-NC-ND 4.0","pdf_sha256":"a9ee6a151a1e4ed2e52c8f190f2ef666d049e47df66df7d4721d1c8b477168e8","published":"2025-12-03","schema":"scimatic-publication/1","supersedes":null,"title":"The Effect of Short Video Advertising on Purchase Intentions","url":"https://scimatic.org/show_manuscript/6793","version":1,"volume":49}