{"authors":["Carl Daniel Ganal","Khristine Marie Concepcion"],"doi":"10.5281/zenodo.14897839","id":4534,"issue":4,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"licence":"CC BY-NC-ND 4.0","pdf_sha256":"3fcaa6060bf70b8b34e556c4b6e2b1d9a093813115fe4addd9830ef31fc130b1","published":"2025-02-20","schema":"scimatic-publication/1","supersedes":null,"title":"Exploring Commonalities of Shared Viral Memes on Facebook and Implications to Digital Marketing Communications Strategies: A Content Analysis of User Engagement and Brand Visibility","url":"https://scimatic.org/show_manuscript/4534","version":1,"volume":32}