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The Impact of Content Scheduling on User Engagement in TikTok Social Commerce: The Mediating Roles of Attention, Pleasure, and Motivation

Fuffa Mae Amaña, Jhennie Babe Barameda, Daphne Bontuyan, Mark Cañazares, Jomare Encabo, Vanessa Jane Fajardo, French Joshua Genodiala, Rica Mae Magallano, Cirilo Adorable, Renna Perater, Stella Marie Botanas, Jessalyn M. Alqueza
Psychology and Education: A Multidisciplinary Journal · 2026-08-27 · DOI 10.70838/pemj.620303
Token #9742
✓ Verified on SciChain. The record below hashes to exactly the content hash stored on chain for token #9742.
Token#9742 of SciMatic Articles (ERC-1155), fixed supply 1,000,000
Contract0x0E596B4bb924937aA35D9b342A90347ed6F05eF8
Mint transaction0x4ecfa423776aead4d387e9f5f42f1bd86cc8ba750fe43f5678d01d7c2b1239de · block 12112956
Minted2026-10-02 15:35 UTC
Hash on chain0x4f0f5521d8b728cd3b7bc9eeae8fa5fe64bf715be9e5a8aa8f94c9b89522d8cc
SHA-256 of the record0x4f0f5521d8b728cd3b7bc9eeae8fa5fe64bf715be9e5a8aa8f94c9b89522d8cc
Article today Matches the anchored record.

Allocation at minting

HolderWalletMintedHolds now
SciMatic (10%) 0xc35709AB…277732 100,000 100,000
Fuffa Mae Amaña 0x53956eDc…d42A59 75,000 75,000
Jhennie Babe Barameda 0xA543e844…bc9119 75,000 75,000
Daphne Bontuyan 0x8C9B8a71…C31D17 75,000 75,000
Mark Cañazares 0x80800C69…F59761 75,000 75,000
Jomare Encabo 0xA48a883B…4248b8 75,000 75,000
Vanessa Jane Fajardo 0xd8E15090…2fD913 75,000 75,000
French Joshua Genodiala 0xBd1FC7a7…5BC08f 75,000 75,000
Rica Mae Magallano 0x0B9aECa1…43A10A 75,000 75,000
Cirilo Adorable 0xBc9C0F77…B0B32a 75,000 75,000
Renna Perater 0x930B5046…aa9Bd1 75,000 75,000
Stella Marie Botanas 0xE40e36f2…2D975b 75,000 75,000
Jessalyn M. Alqueza 0x8ef125cB…32d62F 75,000 75,000

The anchored record

Canonical JSON (keys sorted, no spaces, UTF-8). Its SHA-256 is the hash on chain.

{"abstract":"The rapid growth of TikTok as a social commerce platform has transformed how businesses engage consumers through strategically scheduled digital content. This study examined the influence of content scheduling on user engagement in TikTok social commerce, focusing on the mediating roles of attention, pleasure, and motivation within the Stimulus–Organism–Response (S–O–R) framework. A quantitative descriptive-correlational research design was employed involving 384 adult TikTok users from Toledo City, Cebu, selected through purposive sampling. Data were collected using a validated structured questionnaire and analyzed using descriptive statistics, Spearman's rank-order correlation, and multiple regression analysis. The findings revealed that browsing time significantly influenced users' attention, pleasure, and motivation, which subsequently enhanced user engagement. Attention and pleasure were found to significantly predict engagement behaviors, including liking, commenting, and sharing content, whereas motivation did not significantly predict engagement in the regression model despite showing a positive correlation. Furthermore, browsing time demonstrated a stronger influence on engagement than content type, indicating that when content is posted is more important than the format of the content itself. Respondents were most active during evening hours (6:00 PM–11:00 PM), particularly on Fridays and Sundays, suggesting optimal periods for content publication. Although video content was the most frequently encountered format, content type alone did not significantly influence users' psychological responses or engagement behaviors. The study concludes that effective content scheduling, particularly during periods of peak user activity, enhances cognitive and emotional responses that drive engagement in TikTok social commerce. These findings provide valuable theoretical support for the S–O–R framework and practical guidance for digital marketers, online sellers, and content creators seeking to optimize audience engagement through evidence-based scheduling strategies.","abstract_source":"original","authors":["Fuffa Mae Amaña","Jhennie Babe Barameda","Daphne Bontuyan","Mark Cañazares","Jomare Encabo","Vanessa Jane Fajardo","French Joshua Genodiala","Rica Mae Magallano","Cirilo Adorable","Renna Perater","Stella Marie Botanas","Jessalyn M. Alqueza"],"date":"2026-08-27","doi":"10.70838/pemj.620303","id":9742,"issue":3,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"pdf_sha256":"01568ecfa6fa5c7cbf3533233330c2c534a479eb4bbafb5cfa0932cc7418b0f2","schema":"scimatic-article/1","title":"The Impact of Content Scheduling on User Engagement in TikTok Social Commerce: The Mediating Roles of Attention, Pleasure, and Motivation","volume":62}

Check it yourself

1. The record, from the token's own metadata:

printf '%s' "$(curl -s https://scimatic.org/nft/articles/9742.json | jq -r .canonical_record)" | sha256sum

2. The hash stored on chain (contentHash(9742)):

curl -s https://rpc.scimatic.net -H 'content-type: application/json' \
  -d '{"jsonrpc":"2.0","id":1,"method":"eth_call","params":[{"to":"0x0E596B4bb924937aA35D9b342A90347ed6F05eF8","data":"0xf3e0c290000000000000000000000000000000000000000000000000000000000000260e"},"latest"]}'

The two must be equal (the second with a 0x in front).