Tourist Perceptions Of Slum Tourism Development In Tondo, Manila: A Descriptive-Correlational Study

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{"abstract":"This study examined tourists’ perceptions of slum tourism development in Tondo, Manila, and evaluated its potential socio-economic, cultural, and ethical impacts. A descriptive-correlational quantitative research design was employed to determine tourists’ level of interest, perceptions, and willingness to participate in slum tourism activities. A total of 50 respondents, composed of domestic and foreign tourists, were selected using purposive sampling. Data were collected through a structured survey questionnaire utilizing a 4-point Likert scale and analyzed using frequency distribution, weighted mean, chi-square test, and Pearson’s correlation coefficient. Findings revealed that most respondents were aged 18–24 years old (38%), female (56%), Filipino (86%), and primarily visited Tondo for tourism purposes (68%). Respondents generally expressed positive perceptions toward slum tourism, particularly regarding guided tours and cultural immersion experiences. The highest-rated interest indicator was openness to participating in guided tours to better understand the community (M = 3.40, SD = 0.639). Respondents also strongly agreed that slum tourism could promote deeper cultural appreciation (M = 3.64, SD = 0.485) and should be regulated to protect residents’ dignity and well-being (M = 3.64, SD = 0.485). However, participants also acknowledged the risk of reinforcing poverty stereotypes (M = 3.58, SD = 0.575). Statistical analysis showed no significant relationships between demographic characteristics and tourists’ willingness to participate (p > .05). Nevertheless, a significant relationship was identified between tourist interest and perceived tourism impact (p = 0.003). The study concludes that ethically managed slum tourism in Tondo possesses potential for sustainable cultural and socio-economic development while emphasizing the importance of community participation, ethical governance, and responsible tourism practices.","abstract_source":"original","authors":["Jason Cubol","Lalaine Catangue","Princess Matias","Hannah Gundao"],"date":"2026-05-20","doi":"10.70838/jasthm.010208","id":7920,"issue":2,"journal":{"issn":"3061-9785","name":"Journal of Advanced Studies in Tourism, Hospitality, and Management"},"pdf_sha256":"c26b1a4d71d8dc95eb8393124b4768b7733607d0191ac2266dc0fcae9aa77571","schema":"scimatic-article/1","title":"Tourist Perceptions Of Slum Tourism Development In Tondo, Manila: A Descriptive-Correlational Study","volume":1}

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