Beyond the Fruit: Uncovering the Cultural Significance of Halaya Sampalok in General Trias, Cavite

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{"abstract":"This study explored the cultural significance of Halaya Sampalok as an intangible culinary heritage of General Trias. Specifically, the research examined its historical background, socio-cultural functions, traditional preparation practices, economic contributions, and role in preserving local identity. Employing a qualitative ethnographic research design, the study gathered data through semi-structured interviews and participant observation involving tourism officers, local residents, producers, and vendors knowledgeable about the delicacy. The collected data were analyzed using thematic analysis following Braun and Clarke’s framework. Findings revealed that Halaya Sampalok serves as a significant cultural symbol associated with family gatherings, fiestas, reunions, and seasonal celebrations, particularly during tamarind season. Participants emphasized that the delicacy strengthens social relationships, reinforces communal identity, and preserves intergenerational traditions through informal knowledge transfer within families and communities. The study further found that Halaya Sampalok contributes to the informal local economy by providing supplemental livelihood opportunities for small-scale vendors and producers. Despite its cultural and socio-economic importance, the delicacy remains underrecognized outside General Trias due to limited commercialization, insufficient institutional promotion, and minimal integration into mainstream culinary tourism. Participants highlighted the need for cultural mapping, heritage documentation, and local government support to preserve and promote the delicacy as part of the municipality’s culinary identity. The findings underscore the importance of safeguarding traditional food practices as cultural resources that sustain community memory, strengthen local identity, and contribute to cultural tourism development. The study contributes to the growing discourse on Philippine food heritage preservation and emphasizes the role of indigenous culinary traditions in sustaining intangible cultural heritage.","abstract_source":"original","authors":["Derrie John Mapanao","Sean Carlos Fabian","Chaius Lee Guererro","Rommel Sebastian Molina","Gemma Bautista"],"date":"2026-05-20","doi":"10.70838/jasthm.010203","id":7917,"issue":2,"journal":{"issn":"3061-9785","name":"Journal of Advanced Studies in Tourism, Hospitality, and Management"},"pdf_sha256":"0d3a21ca2845f9c3ae475244d44582c079657b8b5120b5aae2f17daf4b7139c5","schema":"scimatic-article/1","title":"Beyond the Fruit: Uncovering the Cultural Significance of Halaya Sampalok in General Trias, Cavite","volume":1}

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