← Back to the article

SciMatic · SciChain record

Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses

Marialyn Bughao, Krezia Maxim Godinez, Nicole Laura Azucenas, Angela Kate Abendan, Kristine Alvarado, Kenneth Pardillo, Mevilove Moral, Blessery Oros, Jessalyn Alqueza, Cirilo Adorable, Stella Marie Botanas, Renna Perater
Psychology and Education: A Multidisciplinary Journal · 2026-05-17 · DOI 10.70838/pemj.560801
Token #7904
✓ Verified on SciChain. The record below hashes to exactly the content hash stored on chain for token #7904.
Token#7904 of SciMatic Articles (ERC-1155), fixed supply 1,000,000
Contract0x0E596B4bb924937aA35D9b342A90347ed6F05eF8
Mint transaction0xe4b31da763f038f723827ee6795aa8fb0b5e8063b8b1bae17fdcb4a8e2adc781 · block 12111156
Minted2026-10-02 13:05 UTC
Hash on chain0xe47538f21a415c94984d23b2ce9f2f6e227c98697e2070de35e4bb7404b18701
SHA-256 of the record0xe47538f21a415c94984d23b2ce9f2f6e227c98697e2070de35e4bb7404b18701
Article today Matches the anchored record.

Allocation at minting

HolderWalletMintedHolds now
SciMatic (10%) 0xc35709AB…277732 100,000 100,000
Marialyn Bughao 0xD54DeC76…6996E2 75,000 75,000
Krezia Maxim Godinez 0x12E288bC…8F7686 75,000 75,000
Nicole Laura Azucenas 0x0b594B89…C598Fc 75,000 75,000
Angela Kate Abendan 0x007953FA…D9f0c2 75,000 75,000
Kristine Alvarado 0xfE43c263…5220d8 75,000 75,000
Kenneth Pardillo 0x2F01338f…2CBBc4 75,000 75,000
Mevilove Moral 0xD51eb34D…231008 75,000 75,000
Blessery Oros 0xfA64A4C3…045eDa 75,000 75,000
Jessalyn Alqueza 0x79A1CaCd…e5D3D4 75,000 75,000
Cirilo Adorable 0xBc9C0F77…B0B32a 75,000 75,000
Stella Marie Botanas 0xE40e36f2…2D975b 75,000 75,000
Renna Perater 0x930B5046…aa9Bd1 75,000 75,000

The anchored record

Canonical JSON (keys sorted, no spaces, UTF-8). Its SHA-256 is the hash on chain.

{"abstract":"The study aimed to assess the impact of email marketing on customer engagement and customer retention in e-commerce businesses, grounded in the Relationship Marketing Theory, which emphasizes the critical role of engagement in establishing and maintaining long-term customer relationships. This theory suggests that trust and commitment are essential elements in fostering loyalty, and engagement serves as a key mechanism through which these elements are developed. To achieve the objectives of the study, a quantitative descriptive-correlational research design was utilized. Data were collected from respondents in Toledo City, Cebu, specifically individuals who have experienced receiving marketing emails from e-commerce businesses. The gathered data were analyzed using Spearman’s rho to examine the relationships among the key variables. This study revealed a statistically significant positive relationship between email marketing and customer engagement, indicating that well-executed email marketing strategies can effectively enhance customer interaction, attention, and involvement with the brand. The results demonstrated that customer engagement has a strong positive relationship with customer retention. The study found that the frequency of email marketing plays a vital role in influencing customer engagement. A balanced level of email frequency contributes positively to engagement, while too many or too few emails can reduce its effectiveness and potentially lead to disengagement. The timing of email delivery was also identified as a significant factor, with emails sent during evening and night hours resulting in higher levels of customer engagement. Despite these observations, the results further indicated that frequency does not significantly predict customer engagement and does not influence the relationship between email marketing and customer engagement. This suggests that while frequency is an important practical consideration in email marketing strategies, it does not directly determine the strength of the relationship between the variables in the conceptual framework.","abstract_source":"original","authors":["Marialyn Bughao","Krezia Maxim Godinez","Nicole Laura Azucenas","Angela Kate Abendan","Kristine Alvarado","Kenneth Pardillo","Mevilove Moral","Blessery Oros","Jessalyn Alqueza","Cirilo Adorable","Stella Marie Botanas","Renna Perater"],"date":"2026-05-17","doi":"10.70838/pemj.560801","id":7904,"issue":8,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"pdf_sha256":"2fe164d9d2e8f02c37030ab8fe44d625e406fa8838165b6623c9c5686a8fde1b","schema":"scimatic-article/1","title":"Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses","volume":56}

Check it yourself

1. The record, from the token's own metadata:

printf '%s' "$(curl -s https://scimatic.org/nft/articles/7904.json | jq -r .canonical_record)" | sha256sum

2. The hash stored on chain (contentHash(7904)):

curl -s https://rpc.scimatic.net -H 'content-type: application/json' \
  -d '{"jsonrpc":"2.0","id":1,"method":"eth_call","params":[{"to":"0x0E596B4bb924937aA35D9b342A90347ed6F05eF8","data":"0xf3e0c2900000000000000000000000000000000000000000000000000000000000001ee0"},"latest"]}'

The two must be equal (the second with a 0x in front).