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The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis

Rey Pz Abasolo, Teresita Adriano
Psychology and Education: A Multidisciplinary Journal · 2025-10-27 · DOI 10.70838/pemj.480202
Token #6602
✓ Verified on SciChain. The record below hashes to exactly the content hash stored on chain for token #6602.
Token#6602 of SciMatic Articles (ERC-1155), fixed supply 1,000,000
Contract0x0E596B4bb924937aA35D9b342A90347ed6F05eF8
Mint transaction0xb74aa7e61ed06e8386582a37561f1db3e0cef283f22ee0fa6b9f03c2aa103d14 · block 12108458
Minted2026-10-02 09:20 UTC
Hash on chain0x3be06c5ae6b953d8b9fb5f9d7caad3b8716dfc6055bcff7d271327d54d5906fa
SHA-256 of the record0x3be06c5ae6b953d8b9fb5f9d7caad3b8716dfc6055bcff7d271327d54d5906fa
Article today Matches the anchored record.

Allocation at minting

HolderWalletMintedHolds now
SciMatic (10%) 0xc35709AB…277732 100,000 100,000
Rey Pz Abasolo 0x78aAe193…FC9156 450,000 450,000
Teresita Adriano 0x93618b90…37839C 450,000 450,000

The anchored record

Canonical JSON (keys sorted, no spaces, UTF-8). Its SHA-256 is the hash on chain.

{"abstract":"This multimodal social semiotic analysis study delved into the humorous advertisements of food and beverage products in the Philippines. The study endeavored to gain a deeper understanding of the connection between humor, wit, and social meanings expressed by food and beverage product advertisements, as well as how these elements are perceived and interpreted by the audience. Fifty-one humorous food and beverage advertisements served as the research materials, and 10 participants were involved in the in-depth interview. Results revealed that the humorous food and beverage advertisements employed semiotic modes such as linguistic, visual, gestural, spatial, and movement. Movement strategies included pan, tilt, track, crane shot, and zoom in/out—all of which were demonstrated through specific camera shots. Additionally, the representational, interactional, and compositional metafunctions of Visual Grammar were utilized by the advertisements to structurally, indicatively, and strategically appeal to the audience.","abstract_source":"original","authors":["Rey Pz Abasolo","Teresita Adriano"],"date":"2025-10-27","doi":"10.70838/pemj.480202","id":6602,"issue":2,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"pdf_sha256":"c488ae591cdcb4323e005ad642ddc1926147cb759174b6128c6370b53a96ba70","schema":"scimatic-article/1","title":"The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis","volume":48}

Check it yourself

1. The record, from the token's own metadata:

printf '%s' "$(curl -s https://scimatic.org/nft/articles/6602.json | jq -r .canonical_record)" | sha256sum

2. The hash stored on chain (contentHash(6602)):

curl -s https://rpc.scimatic.net -H 'content-type: application/json' \
  -d '{"jsonrpc":"2.0","id":1,"method":"eth_call","params":[{"to":"0x0E596B4bb924937aA35D9b342A90347ed6F05eF8","data":"0xf3e0c29000000000000000000000000000000000000000000000000000000000000019ca"},"latest"]}'

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