Acceptability of Locally Made Perfume and the Learners’ Purchase Motivation

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{"abstract":"This study aimed to determine the acceptability level of locally made perfume in terms of fragrance, price, packaging, health related consideration and purchase motivation of the learners. This also aimed to investigate the significant relationship between acceptability level of locally made perfume and the learners’ purchase motivation. The researchers conducted a quantitative research study and used correlational research design. This study used simple random sampling as sampling technique as this used the one hundred-six (106) learners out of one hundred forty-five (145) of the total population of learners. The number of respondents were determined using Slovin’s Formula. The study was conducted in Malalag Cogon National High School in the schoolyear 2024-2025. The researchers used mean and Spearman Rho as the statistical tools. The researchers conducted a pilot testing to test the reliability of the questionnaires and the results of the Cronbach’s Alpha were good. Based on the findings, the acceptability level of locally made perfume is high, and the level of the learners’ purchase motivation is high. Meanwhile, acceptability level of locally made perfume in terms of fragrance, price and health related consideration positively correlate in the learners’ purchase motivation. On the other hand, acceptability level of locally made perfume in terms of price and fragrance positively correlate to each other. However, acceptability level of locally made perfume in terms of packaging negatively correlate in the learners’ purchase motivation. In addition, the researchers recommended to improve the packaging of the perfume. Furthermore, the researchers recommended to increase the production of the locally made perfume in order to sell the product based on the high purchase motivation of the learners and the acceptability of the perfume.","abstract_source":"original","authors":["Gessebrelle Calambo","Ashlay Ann Busayong","Earl Ryan Ali Denuna","Rony Gabriel Suico","Edgar Fernandez"],"date":"2025-01-27","doi":"10.5281/zenodo.14750037","id":4407,"issue":3,"journal":{"issn":"2822-4353","name":"Psychology and Education: A Multidisciplinary Journal"},"pdf_sha256":"a3c60e792865968455e864f654c5967fb465eca10c938adf3d2a0f9a703cbc5a","schema":"scimatic-article/1","title":"Acceptability of Locally Made Perfume and the Learners’ Purchase Motivation","volume":31}

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